Attention is a finite resource.
It is also indispensable for a brand. People can not prefer what they are not aware of. Nor buy something they do not remember.
Yes. Time-is-money.
The longer an ad is watched, the more likely it is the consumer may remember it.
Source: Lumen Research
Source: Lumen Research
There is a high correlation between the time an ad is watched and product sales.
The most efficient means to get attention from the consumer. Period.
Source: Paytime data + Lumen Research
Fraud in digital advertising is bigger than in the credit card market.
The value of fraud in the digital advertising market is bigger than that existing in other much larger sectors, like credit cards, insurance and health care.
The end of third party cookies requires access to direct, qualitative data.
Advertisers have two years to adjust to a future without third-party cookies. For those that do it right, this marks a once-in-a-generation opportunity to deepen customer relationships and drive growth.
(Source: Deloitte / What the end of third party cookies means for advertisers)
The attention economy
Lumen is a company specialized in attention technology. Lumen uses visual tracking systems to measure and predict reality in visual interactions across all kinds of platforms and formats.
Paytime does not have any relationship with Lumen research. We quote Lumen Research s an independent and specialized source.